Our Mission

Founded in 2014 through a need to find comfortable, wicking athletic wear, strong enough to withstand the rigors of barn work and hacking; comfortable and breathable enough to ride in; fashionable enough so that teenagers and adults would want to wear it; and, above all, bright enough to be seen from a distance when on roads or during hunting season.  Safety is always top-of-mind when sitting on a 1500 lb prey animal that can and will spook at the slightest provocation.


Being safe starts with being seen